Local brands add fizz to Coke portfolio

Coca-Cola is optimistic about its future in India, a key market where local brands like Thums Up, Maaza, and Limca strengthen its portfolio. Amid intensified competition from Reliance's Campa Cola, Coca-Cola plans to bolster existing categories and explore new opportunities, particularly in urban markets with higher purchasing power.

from Business News: Business News, Business News Today, Latest Business News, Stock Markets, Financial News, India Business & World Business News https://ift.tt/tdbxj9D

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